Benefits of digital transformation: how to improve your business

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When you upload an image on the Sephora Virtual Artist app, it gives a 3D experience of experimenting with their looks by virtually trying Sephora’s range of makeup products. Domino’s Pizza is one of the world’s leading pizza takeaway brands that has set a great digital transformation example. Its goal was to deliver hot and freshly made pizzas direct to consumers. Cobrowsing for field services – Using the solution mitigates the training gaps of novice technicians, allowing remote experts to walk them through complex repairs. Transform – extracted data is processed; usually, this means changes in files’ size or formats.

  • Digital transformation is all about efficiency and connectedness.
  • Understand digital transformation and how our insights can help drive business value.
  • By digitizing your company’s internal communications, you will increase productivity, reliability and creativity, acquiring the benefits of digital transformation you need to outperform the competition.
  • “Say ‘digital’ to one person and they think of going paperless; another might think of data analytics and artificial intelligence; another might picture Agile teams; and yet another might think of open-plan offices,” she notes.
  • “We talk about automating operations, about people, and about new business models,” he says.
  • A well-thought-out strategy will also address how the transformation will affect your customers and your employees.

Automated quality assurance provides a manger with tangible data, doing the planning, and investing more transparent. For each stage, the company should adopt an appropriate communication channel. Ideally, the customer should have contact with you via different means.

How digital transformation impacts businesses?

Once you’ve identified the transformation area and introduced your team to plans, it’s time to start planning tangible changes. You need to come up with both a big system for the complete transformation and smaller subsystems dedicated to particular pain points. Before you start convincing others about a particular strategy, you need to make sure you are going in the right direction.

digital transformation for business

For example, if you are migrating users from Salesforce Classic to Lightning, your high-level metrics for measuring adoption would be log-in rates, usage, data quality, and business performance. At this point, it’s not about enterprises choosing to transform; it’s more about deciding how to transform. Forrester dives into the culture and discipline required to make innovation at scale a force for business success. Explore trends causing companies to transform their products and customer relationships.

Customers drive change

In addition to streamlining internal processes, the rapid growth of technology and available resources have changed customer needs and demands. Nowadays, people have access to many services and products through apps, websites, and other tech – and have become more selective in their decisions. To stand out from the crowd, companies need access to more data and faster analytical processes – and need to provide that access as well – to attract and retain customers. When Netflix first launched, they were a rent-by-mail movie delivery service.

Serve as a liaison between the various teams involved in digital product development. Take charge of digital transformation with Whafix’s digital adoption platform. Of global companies achieve their targeted business outcomes from their digital transformation investment. Digital transformation is important because it allows organizations to adapt to ever-changing industries and continually improve how they operate. Southwest failed to keep its IT software and infrastructure modernized, and it cost the company millions in revenue, an enormous about of negative PR, and ravished the company’s image with its customers. Let’s look at a recent example highlighting the critical nature of digital transformation – Southwest Airlines.

Four Focus Areas for Digital Transformation in Treasury Services, According to EY

Learn about the top drivers, challenges, benefits and key metrics of successful digital transformation projects. A CEO needs to know about the many parts of business process reengineering, cybersecurity, IT and more. As the drivers of technological innovations also shape the directions in which economies and businesses move the ability to connect the dots and step away from linear view towards elasticity and hybrid approaches.

digital transformation for business

It’s how it is used and adopted by customers, partners, competitors and various stakeholders. Technologies with clear disruption potential include IoT technologies, artificial intelligence, edge computing,virtual and augmented reality and blockchain. However, the most disruptive potential occurs when what digital transformation means for business they get combined and enable new applications as we see in the convergence of AI, IoT and big data analytics. In industrial transformation the convergence of IT and OT is also a game changer. Ecosystems will be key in the as-a-service-economy and in achieving digital transformation success.

Accenture Momentum transformation platform

Obviously, these use cases are closely related with the mentioned technologies. So, when reading advice on digital transformation or reading reports and predictions it’s essential to keep this in mind. Although there are common challenges, goals and traits in organizations across the globe, there are also enormous differences per industry, region and organization.

Digitalization is the use of digital technologies to change business processes and projects—such as skilling employees to use new software platforms designed to help launch products faster. While digital transformation might include digitalization efforts, it goes beyond the project level and affects the entire organization. Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all.

The 4 Key Areas in Digital Transformation, According to Microsoft

If you’re considering using this technology in your digital transformation, check our list of top .NET software development vendors. Digital transformation is not just a fashionable topic of recent times. This is the reality of many companies that want to remain competitive and heed the voice of the consumer. Discover a few inspiring digital transformation examples and meet the companies which managed it well, helping them enter a new level of growth.

digital transformation for business